Google Shopping analytics,
built around your products.

You need a Google account with admin access to both Google Ads and Merchant Center. SKU Analyzer connects via Google's secure OAuth—no API keys, credentials, or manual exports needed. Once connected, your Shopping Ads performance data and Merchant Center product data sync automatically.

Yes. SKU Analyzer has a fully interactive demo dashboard loaded with sample data. You can explore every feature—Overview, Product Explorer, Product Radar, Portfolio Analytics, Competition Intelligence, and Wasted Spend Analysis—without signing in or connecting any accounts.

Initial setup runs about 5–15 minutes, depending on the size of your catalog and how much data sits in your accounts. You'll see numbers loading progressively as the sync completes. After that, SKU Analyzer refreshes automatically every night — the nightly sync takes around 10 minutes and runs while you sleep, so the dashboard is current the next morning.

Google Ads shows campaign-level data and makes product-level analysis painful. SKU Analyzer shows product-level data—combining your Shopping Ads performance with Merchant Center attributes (brand, product type, custom labels), pricing intelligence, and competitive benchmarks. Filter by any feed attribute, see time series for individual products, and analyze performance in ways Google Ads UI simply doesn't support.

All the important ones: Cost, Conversion Value, ROAS, CPA, Conversions, Clicks, Impressions, CTR, CPC, Conversion Rate, AOV, Impression Share, Click Share, and Top Impression Share. Every metric comes with trend lines, sparklines, and period-over-period comparisons. You can also see Merchant Center data like price competitiveness benchmarks alongside your ads data.

Yes—all 5 custom label fields from Merchant Center are fully supported. You can filter, segment, and analyze by any combination of custom labels, brands, product types, or drill down to individual SKUs. This is one of the main features that makes SKU Analyzer unique—Google Ads doesn't let you filter Shopping data by Merchant Center attributes.

SKU Analyzer pulls benchmark pricing data from Google's Price Competitiveness reports in Merchant Center and displays it alongside your ads performance data. For each product, you'll see whether your price is above, at, or below the benchmark—helping you identify products that might be overpriced (hurting conversion rates) or underpriced (leaving margin on the table).

SKU Analyzer ships with a default set of labels — Hero (high spend, high return), Scale (efficient but low spend), Cash Cow (steady converters), Opportunity (potential with more visibility), Fix Price and Fix Listing (underperformers with clear causes), Cut (spending with zero return), and Monitor (low activity) — that auto-classify every product based on the last 14 days of performance. The defaults are a starting point: the rule builder lets you rename labels, change every spend/ROAS/conversion threshold, or replace the whole set with your own definitions of what matters. Whatever you build runs daily and can be pushed back to Merchant Center as custom labels.

The Wasted Spend page identifies products consuming budget without delivering conversions. What makes it unique is conversion lag awareness—Google can attribute conversions to clicks up to 7+ days later, so recent zero-conversion products might just be waiting for attribution. SKU Analyzer separates confirmed waste (enough history to be confident) from at-risk spend (still within the attribution window), so you don't cut products prematurely.

Yes, at any time. You can delete all your data from within the dashboard. You can also revoke SKU Analyzer's access from your Google account permissions page, which immediately stops all data access. Your data is never shared or sold.

Not yet. Currently each user can connect one Google Ads account and one Merchant Center account. Multi-account support is planned for the future.

Data refreshes automatically once per day. The refresh pulls the last 10 days of data to ensure conversion attribution is accurate. Product feed data from Merchant Center is also updated daily to reflect any changes to your product catalog.